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The business plan is a detailed project plan, which examines all areas of activity of a company. It 'a kind of identity card of the company, through which you put in writing all the components of a business plan: from market analysis to project finance, marketing, human resources management.
The business plan (or a viability plan) is the essential tool to analyze, evaluate and plan, organically and effectively, the business project to be undertaken within our company.
The information that must be contained within this document are varied and cover different aspects of management, some of which are:
Description of the investment project of the type of business you want to create (if it is a new business idea)
entrepreneur's presentation (experiences and roles in the new initiative)
information about the market and competition
sales targets and sales organization
Description of the technical feasibility of the investment project
economic feasibility plan - financial (indication of the total amount of funding)
Indication of investors involved
environmental impact assessment of the project
time plan for the development of the activity in question
The business plan can be considered the synthesis of the idea of business and the set of operations required to develop this idea. With the business plan you should analyze and evaluate all stages of the production process of the company. The business plan can be used not only for new business ventures, but also to evaluate and analyze existing activities with the aim to develop, improve or add one or more functions in such activity.
The importance of the Business Plan
The motivation for the drafting of a business plan are many and varied. First, to build the business plan is necessary to reflect on the activity of the same object, in this way we will highlight problems and obstacles. Any issues related to agreements, costs and constraints emerge immediately. Preparing the business plan, you create a framework that allows you to valutere if the costs and risks to be incurred are justified by the returns. With this document so we can assess and predict the performance of our business in future years. The business plan should be made for long-term projects (several years), it is useless to make a business plan for a project lasting one or two months. This tool can be very useful for finding lenders for our business.